Met Claims Summer Shows Added $781 Million to NYC

Museums continue to make their claim not to cultural importance but to importance in economic development:

“Three widely acclaimed and highly attended exhibitions in the

spring/summer 2012 season at The Metropolitan Museum of Art

Schiaparelli and Prada: Impossible Conversations;

Tomás Saraceno on the Roof: Cloud City; and The Steins

Collect: Matisse, Picasso, and the Parisian Avant-Garde

—generated an estimated $781 million in spending by regional,

national, and foreign tourists to New York, according to a visitor

survey the Museum released today. Using the industry standard for

calculating tax revenue impact, the study found that the direct tax

benefit to the City and State from out-of-town visitors to the Museum

for the season totaled some $78.1 million.” – Met Press Release

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